The communication channel which generates the most demand for Voluntary Medical Male Circumcision at Ndola Central Hospital

Authors

  • Bruce Kanene Masebo copperbelt university

DOI:

https://doi.org/10.12856/JHIA-2015-v3-i2-125

Abstract

Background and Purpose: It has been demonstrated that male circumcision has numerous health benefits. Various channels of communication are used to disseminate information about male circumcision. The objective of this study was to identify the communication channels which generate the most demand for voluntary medical male circumcision (VMMC) at Ndola Central Hospital (NCH).

Methods: All clients aged16 years or older who came for VMMC at NCH in a period of 3 months (01/02/15 to 01/05/15) were captured in the study. A structured questionnaire was used to collect data.  Data entry and analysis were conducted using Epi Data version 3.1 and SPSS version 16.0, respectively. The Pearson’s Chi-square and the Fisher’s exact tests were used to establish associations.  The cut off point for statistical significance was set at the 5% level.

Results: A total of 94 individuals participated in this study. Participants who were 16-24 years were motivated by Community leaders (22.3%), Television (22.3%) and Friends (20.2%). The 25+ age group cited Television (18.1%), Radio (18.1%) and Friends (18.1%) as the channels that generated most of their interest for VMMC. Overall, the highest demand to undergo VMMC was generated by Television (40.4%). 66% of participants believed that women are better promoters of VMMC. About 3 in 4 (78%) of the participants had to seek second opinion before undergoing VMMC.

Conclusions: Television as a channel that generated most of the interest for VMMC should be used in order to increase uptake of VMMC.

Downloads

Download data is not yet available.

References

CSO, MOH, TDRC, UNZA, Macro. Zambia Demographic and Health Survey 2007. Calverton, Maryland, USA: CSO and Macro International Inc, 2009; page 214.

Mulenga O, Witola H, Buyu C, et al. Zambia HIV prevention response and modes of transmission analysis final report. Zambia National HIV/AIDS/STI/TB Council, 2009. http://books.google.co.zm/books/about/Zambia.html?id=CHi4YgEACAAJ&redir_esc=y

Bertrand JT, Njeuhmeli E, Forsythe S, et al. Voluntary Medical Male Circumcision: A Qualitative Study Exploring the Challenges of Costing Demand Creation in Eastern and Southern Africa. PLoS ONE 2011; 6(11): e27562. doi:10.1371/journal.pone.0027562

Hatzold K, Mavhu W, Jasi P, et al. Barriers and Motivators to Voluntary Medical Male Circumcision Uptake among Different Age Groups of Men in Zimbabwe: Results from a Mixed Methods Study. PLoS ONE 2014; 9(5): e85051. doi:10.1371/journal.pone.0085051

Francis J, KakokoD, Tarimo E, Munseri P, Bakari M, Sandstrom E. Key considerations in scaling up male circumcision in Tanzania: views of the urban residents in Tanzania. Tanzania Journal of Health Research 2012; 14(1): page 5[ : http://dx.doi.org/10.4314/thrb.v14i1.10]

Westercamp N, Bailey RC. Acceptability of male circumcision for prevention of HIV/AIDS in sub-Saharan Africa: a review. AIDS Behavior 2007; 11(3):341-355. [DOI 10.1007/s10461-006-9169-4]

Zambia National HIV/ST/TB Council. National Voluntary Medical Male Circumcision (VMMC) Communication and Advocacy Strategy 2012-2015. Zambia National HIV/ST/TB Council, 2012. http://www.malecircumcision.org/country_updates/documents/VMMC_com_strategy_zambia_2012.pdf.

Downloads

Published

2016-12-26

Issue

Section

Research Article

How to Cite

The communication channel which generates the most demand for Voluntary Medical Male Circumcision at Ndola Central Hospital. (2016). Journal of Health Informatics in Africa, 3(2). https://doi.org/10.12856/JHIA-2015-v3-i2-125